is a Full Professor of Marketing at the Department of Political Sciences, Communication and International Relations, University of Macerata (Italy). He has been a Visiting Research Scholar at Southern Illinois University, Carbondale (IL, USA) and at Stuart School of Business, Illinois Institute of Technology, Chicago (IL, USA). His research interests include consumer behavior and marketing communications. He has published in academic journals, including the International Journal of Advertising, Marketing Letters, Journal of Marketing Management, Journal of Marketing Communication, Journal of Cleaner Production, and Journal of Brand Management.